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fit our various retailers. I guide them in the color direction, print, scale and new techniques that achieve market fresh looks each season. 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https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1551767152909-KEGU7HJBLZ3Y29AQEUYV/Navy-Moss-Branding_V1-5.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1551767153888-8S2NJZSKOIN309PXL5IB/Navy-Moss-Branding_V1-6.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1550168671879-4SIJWFEHZ80FZI7E9LW2/brand+creation.jpg Work - Brand Creation I have sucessfully built 12 brands from initial design concept through seasonal evolutions maintaining consistant brand identities to achieve significant growth. Expanding across different levels of retail from Prestige, to Drug to Mass. Below are examples of different Brands built over the years. https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054862674-8M7MCCYB0UK2VHNW5OND/SOF+Branding+Deck+INTERNAL_EMAIL-1.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054961891-7SVIWPVY8UN0JUHD8EFI/SOF+Branding+Deck+INTERNAL_EMAIL-11.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054867183-2845THLWRD1BE7ED4IYA/SOF+Branding+Deck+INTERNAL_EMAIL-2.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054964933-NI12W4OAYZNTNB5IQBPS/SOF+Branding+Deck+INTERNAL_EMAIL-12.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054867186-UOPBGEJ4B871ZAKKI7AQ/SOF+Branding+Deck+INTERNAL_EMAIL-3.jpg Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1553054966111-SLHGQOKCJJBIUAM1R2P5/SOF+Branding+Deck+INTERNAL_EMAIL-13.jpg Work 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https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1665270525288-TIZSTHS3IL6N8C9VKSNL/Screen+Shot+2022-10-08+at+4.08.04+PM.png Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/1665270525834-KP7612K0D9FKFY7D25AS/Screen+Shot+2022-10-08+at+4.08.19+PM.png Work https://images.squarespace-cdn.com/content/v1/59fe571980bd5e5d3c23e977/0259bc16-2c3d-4041-b951-28ab62efe313/Screen+Shot+2022-10-08+at+3.38.17+PM.jpg Work - TREND FORECASTING As lead creative it was imperative to attend Premiere Vision twice a year. Here I guided my team to gather the most relevant trends that could sustain our existing product lines and expand into new categories. We maintained leadership in textile, trim & print innovation providing our retailers with industry leading product lines. As a visionary I would lead my team to disemenate trends into our exclusive forecasting catalog presented to our retailers each season. 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